“Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing.” — Brian Chesky, Co-founder, CEO of Airbnb
A company is defined by its culture. It sets the standard of response (both from the employer and the employee) in any given situation. A company’s culture instills a mindset into its employees based on core values and fosters its relationships. A positive company culture invites the best work and participation a team can offer. In fact, research by Deloitte reveals, “…94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success.”
Other advantages of a “positive” culture include:
- Recruitment Appeal: A strong company culture provides a competitive edge when it comes to recruitment. Candidates want to work for companies with good reputations and a positive environment.
- Employee Retention: A positive work environment not only attracts the right people but keeps them around. Employees are likely to remain loyal to a company that has a positive, appreciative culture.
- Job Satisfaction and Work Performance: It’s no secret that investing in your employees and creating a positive culture leads to higher job satisfaction among the staff, which leads to a higher caliber of work performance, which leads to higher production and revenue. Do you see the cycle of ROI here?
- Stronger Teams: A rich, people-focused culture invites collaboration within the company. If employees know you value their thoughts and experience, and you encourage feedback, you have the making of an idea-producing, problem-solving, people- loving machine of productive creativity.
The Root of Company Culture
The root of a company’s culture is its values. You are responsible for leading your company and creating culture. You set the tone; the vibe starts with you. So, what are your values?
- Is integrity important to you?
- Is honesty your best policy?
- Are you a team player?
- Do you believe in innovation and ideas?
- Does quality supersede quantity?
- Do people come before policies and procedures?
- Is customer satisfaction more important than the bottom line? Do you recognize that your employees make your company? Do you invest in them as individuals? Do they feel safe, heard, and appreciated?
Before you can expect your employees to practice company values, you must live them out yourself. Here is how:
- Listen: Allow your staff to come to you with their questions, concerns, and ideas. Make yourself available. Be a safe place — really, truly hear
- Give Freedom to Try: When someone comes to you with innovative ideas, give them the freedom to test the waters a little. You never know, someone just might come up with the next super-big-and-fabulous money-saving system!
- Invest in Them: Offer incentives. Provide extracurricular training. Educate well. Onboard thoroughly. Allow them to grow their skill sets. They will feel valued, and you will build a more developed and driven team. It’s a win-win!
- Appreciate Them: Saying, “Thanks, you’re the best!” goes a long, long way. Make it a habit to show them you see and appreciate their work.
- Create Goals: Humans are purpose-driven beings. We want to be part of something bigger than ourselves. Setting and tracking goals give a purpose to work, and a reason to celebrate.
- Communicate Often: When there is a change in workflow, a new hire, a change of plans – keep everyone in the loop who needs to be in the loop. Be clear, be honest, be thorough. Don’t leave people in the dark – a lack of communication leaves a vacuum for assumptions.
- Promote Relationships: Promote relationships within your company, so your team enjoys working together.
Connecting with the right talent – people who appreciate the culture you foster, help your company grow. Hamilton Connections places the right people with the right people – all the while promoting the culture of your company! Contact us today!